Perhaps the most important item for a business venturing into online services is the acquisition of a domain.
A domain usually reflects the name of your business or services. Domain names like silconewidgets.com is the address of your website that users would type into a web browser to access it directly or forms part of an email address. Our customers often also buy and hold similar names for brand protection to avoid competitors poaching business or user confusion over site names. These ‘extra’ domains are owned and protected for you, whilst you use your main choice.
For example if your company was Silcone Widgets we'd advise the procurement of siliconewidgets.com along with siliconewidgets.co.uk and silconewidgets.org. Whilst only using the dot com version as your main website address we can direct the others to it too.
Many of our customers value us handling the various purchases and annual renewals for them, for a nominal charge. If you forget to renew your domain for example, your online services stop, the domain becomes ‘for sale’ and you can lose it very quickly to someone else who has had their eye on that business name.
Freshwave integrates renewals into our management of your account where you choose us to do this. We can also advise on what domains are for sale at any one time.
